Rihanna has been named as the new creative director of Puma. RiRi was at Puma’s headquarters yesterday in Herzogenaurach, Germany. She will oversee the direction of the women’s line and be a global brand ambassador.
Puma’s chief executive officer Bjørn Gulden:
Signing Rihanna is a fantastic step for Puma. Her global profile, her charisma and individuality, her ambition — all these things make her a perfect ambassador for our brand. With a strong portfolio in football, running and motorsport, finding an inspiring partner for women’s training was very important. Rihanna was a natural choice for us. We’re delighted to have her as a partner, and we’re looking forward to what’s to come.
Source : Missinfo.tv