Rihanna Named Creative Director of Puma


Rihanna has been named as the new creative director of Puma. RiRi was at Puma’s headquarters yesterday in Herzogenaurach, Germany. She will oversee the direction of the women’s line and be a global brand ambassador.

Puma’s chief executive officer Bjørn Gulden:

Signing Rihanna is a fantastic step for Puma. Her global profile, her charisma and individuality, her ambition — all these things make her a perfect ambassador for our brand. With a strong portfolio in football, running and motorsport, finding an inspiring partner for women’s training was very important. Rihanna was a natural choice for us. We’re delighted to have her as a partner, and we’re looking forward to what’s to come.

Source : Missinfo.tv


Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s